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Telera Flash Product Tour
Telera, the Voice Web Infrastructure Company™, provides a platform that the world’s leading service providers use to deliver the Voice Web to businesses of all sizes – from the Fortune 500 to small- and mid-sized enterprises. Telera’s award-winning Voice Web Application Platform™ is built using standard Internet technologies, allowing business applications to be delivered via any Web server. These applications give telephone users functionality typically associated with the Internet – such as Web content, e-commerce transactions, and highly personalized self-service – and, as a result, provide the backbone for highly advanced customer care systems.
CT Expo is a major industry conference and trade show held in Los Angeles, March 6-8. Telera engaged Strategic Design Group for creation of their CT Expo multimedia presentation. The presentation accompanied their 50’ x 50’ foor space, which included a custom booth, 10 monitors, a plasma screen, 10 PC’s running sales presentations, and surround sound audio. The space, booth and equipment were utilized by 15+ sales people to attract new customers and close deals.
For impact and originality, Telera chose for their booth a theme derived from Stanley Kubrick’s classic film, 2001 A Space Odyssey. After all, the film featured the ultimate in VOIP technology: the super computer HAL. Instead of a multimedia presentation that passively engaged potential customers as they walked past the booth, Strategic Design Group developed a theater-like experience that actively engaged expo attendees. Delighted audience members were entertained and informed by the frustrated antics of the actor as he tried to interact with an obstinate talking computer. Afterward, audience members were met by the Telera sales force for deal-closing feedback sessions.
Technology
Much more than a basic product tour, Strategic Design Group created a fourteen minute Flash piece that included six audio tracks, wire frame animation, CD quality music and synced bullet points. The tour also provided an IFP audio track heard only by the actor, prompting him on his lines a half second in advance. In all, the piece included over 45 minutes of voice-overs and 500 megabytes of graphic assets. Throughout the creative process, online viewing stations were utilized to keep Telera up to date on the status of the project.
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