Rich Media Email is the beginning of the new beginning of an effective sales cycle. It is an interactive commercial. It may contain animation, audio or video. It delivers a response-provoking message to a target’s inbox. The information gleaned from the initial email starts the process again.

It is a cost effective way to building brand awareness. The response rate of Rich Media Email is unparalleled.

Rich Media Email is the right choice if your company goals are:

o Find new prospects
o Expand/Create Brand Awareness
o Create another touch point with your prospects/customers
o Realize additional revenue from your customer base

Our Rich Media Email process:

o Conception and Message Strategy
o Creative
o List Strategy and Procurement
o Distribution
o Tracking

When we design a Rich Media Email we first understand the target audience. Secondly, we determine the email's primary objectives. From this, we can create a campaign that delivers the right message, to the right person, at the right time utilizing the right format(s).

Case Study

Technology

The advancement of email browser capabilities has brought about the emergence of a new breed of marketing media, Rich Media Email. According to Macromedia, the Flash player is present in ninety-seven percent of existing browsers. So what about the other three percent? Rich Media Email has the ability to detect the presence of a plug-in or available bandwidth and adjust content accordingly to the recipient's configuration.

Below is a list of formats in which we can design and deliever Rich Media Email:

o ACSII/HTML text
o HTML text and images
o Flash w/ Audio
o Dynamic Flash
o Full motion video

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